InnovART

Investing in timeless experience

A Grand Duchy of Luxembourg holding company dedicated to excellence and luxury heritage

Located in the heart of Europe, InnovART is a Grand Duchy of Luxembourg limited liability company (SARL), incorporated in 2025. Its ambition: to invest, directly or indirectly, in the métiers d’excellence grouped under HBJO – Watchmaking, Jewelry, Fine Jewelry, and Silversmithing – as well as in prestigious international real estate.

InnovART aspires to become the parent company of several strategic projects currently being structured, including:

  • 12 Art, designed to defend and promote the HBJO crafts (Watchmaking, Jewelry, Fine Jewelry, Silversmithing) on an international scale through a unifying distinction and a digital platform.
  • Five Time, a new Swiss watchmaking house led by creator Antoine Gamboni, dedicated to designing and marketing limited-edition collections of prestige watches.

Through this approach, InnovART affirms its unique positioning: building solid, timeless, and meaningful investments, while supporting the transmission of a unique heritage know-how.

Vision & mission

Our Vision: investing in the timeless, preserving the exceptional

InnovART was founded with a clear vision: to become a benchmark holding company for investments in HBJO crafts and prestigious international real estate.

This vision is embodied in ongoing projects that will strengthen InnovART’s role: the development of the 12 Art distinction and the structuring of the Five Time watchmaking house. These initiatives, driven by the holding, reflect a strong ambition to recognize HBJO crafts as an art form in their own right and to support an independent and innovative Swiss watchmaking industry.

Our Mission: unite, invest, and transmit

  1. Unite – InnovART supports the establishment of the 12 Art distinction, designed to bring together artisans, houses, and collectors under a common banner of quality, ethics, and authenticity.
  2. Invest – Through the Five Time project, InnovART is preparing the creation of an independent Swiss watchmaking house, capable of combining artisanal heritage with contemporary design.
  3. Transmit – By expanding its scope to international real estate, InnovART aims to preserve and enhance heritage assets that embody stability and intergenerational transmission.

Our Investment Areas

HBJO

Through the 12 Art project in the Grand Duchy of Luxembourg, InnovART aims to create an international unifying distinction and a digital visibility platform for artisans and houses, in order to support all stakeholders and the entire value chain.

Swiss Watchmaking

Through Five Time, currently being established in Switzerland, the holding supports the design of exclusive collections conceived by Antoine Gamboni.

International Real Estate

InnovART is also preparing a diversification into rare and prestigious real estate assets, selected for their heritage value and their potential for transmission.

Our Subsidiaries

Strategic projects under development

InnovART is preparing the establishment of two main subsidiaries:

12 Art Sàrl

Grand Duchy of Luxembourg, under structuring

Set to become the company responsible for the defense and promotion of the HBJO crafts, notably through the 12th Art distinction, which complements Étienne Souriau’s first classification of the arts in 1969. It will also offer an international digital platform for all stakeholders: artisans, creators, designers, manufacturers, and retailers worldwide.

Five Time SA

Switzerland, under incorporation

A watchmaking project intended to embody an independent and innovative Swiss watchmaking tradition, with collections designed by Antoine Gamboni.

Once established, these subsidiaries will enable InnovART to clearly separate its cultural and artisanal activities (12 Art) from its commercial and watchmaking projects (Five Time), while ensuring synergy and centralized governance.

Governance

A structure rooted in the Grand Duchy of Luxembourg, oriented towards the international stage.

InnovART is a limited liability company (SARL) incorporated in the Grand Duchy of Luxembourg in 2025. Its registered office is located in Hobscheid, at the heart of the Grand Duchy, in an environment renowned for its political stability, fiscal attractiveness, and role as an international financial hub. This location is no coincidence: it reflects the will to build a solid, transparent, and credible structure, capable of inspiring trust among its partners and investors.

The choice of Grand Duchy of Luxembourg is part of a long-term strategy. The country is indeed one of the main European hubs for holdings and investment funds, offering a modern legal framework, competitive taxation, and a highly skilled workforce. It is within this context that InnovART deploys its governance model, inspired by the best international practices.

The company is built on founding partners with complementary profiles:

  1. Antoine Gamboni, watch designer and creator, author of the manifesto on the 12th Art aimed at recognizing and promoting the HBJO crafts
  2. Alain Knecht, experienced sales director, bringing strategic and operational expertise
  3. Raymond Lacoste, CEO of Five Time in Switzerland and a recognized company director
  4. Benjamin Osete, entrepreneur, renowned expert in international marketing and communication
  5. Robert Schmitz, economist-analyst with over 25 years of experience within a European financial institution, specialized in financial and institutional matters

This diversity of backgrounds and skills represents a major asset for the holding. It allows the combination of entrepreneurial vision, sector expertise, and financial rigor.

InnovART’s governance is characterized by:

  1. Rigorous management: each investment decision undergoes an in-depth analysis process, integrating financial, heritage, and ethical criteria.
  2. Institutional transparency: accounts are published in accordance with in the Grand Duchy of Luxembourg standards and are validated annually at the general assembly.
  3. Ethical commitment: the company prioritizes meaningful investments, respectful of tradition yet open to innovation.

Beyond its statutes, InnovART positions itself as a responsible and sustainable actor, committed to intergenerational transmission. By relying on a clear legal structure and recognized in the Grand Duchy of Luxembourg roots, the holding affirms its credibility and legitimacy with institutional partners, subsidiaries, and international stakeholders.

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